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Website Design

Custom website designs with strategic insights to
generate greater brand engagement, higher
conversions and measurable results.


Blue Fountain Media is ranked top NY Digital Agency
Blue Fountain Media is ranked top NY Digital Agency
  • AT&T
  • P&G>
  • NASA
  • NFL
  • Canon
  • Elizabet hArden
  • Toys R Us

Featured Web Design Projects

From B2B to B2C websites, we engineer a tailored, responsive design built to perform.

Engel & Völkers background Engel & Völkers desktop Engel & Völkers mobile VIEW PROJECT Engel & Völkers Logo Engel & Völkers Logo
Toysrus background Toysrus desktop Toysrus mobile VIEW PROJECT Toys R us Logo Toys R us Logo
Paul background Paul desktop Paul mobile VIEW PROJECT Paul Stuart Logo Paul Stuart Logo
AMF background AMF desktop AMF mobile VIEW PROJECT AMF Logo AMF Logo

Want to See More?
See More Of Our Work

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Website Design Process

How do you design a website that is custom tailored to your business goals?
See below for an overview of steps from start to launch.

  • Discovery & Strategy Phase

    Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
  • UX Planning & Information Architecture

    Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.

    Planning & Information Architecture
    Planning & Information Architecture
  • Creative Design Mockups led by Website Designer

    In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.

    Creative Design & Mockup Iteration
    Creative Design & Mockup Iteration
  • Responsive Web Design &
    Back-end Development

    All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

    Front-end Coding & Back-end Development
    Front-end Coding & Back-end Development
  • Quality Assurance & Testing

    Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

    Quality Assurance & Testing
    Quality Assurance & Testing
  • Website Launch, Analysis & Optimization

    After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.

    Launch, Analysis & Optimization
    Launch, Analysis & Optimization

Before & After Redesigns

  • Before After
    ServiceKing
    Before ServiceKing After ServiceKing
  • Before After
    Paul Stuart
    Before Paul Stuart After Paul Stuart
  • Before After
    Baldor
    Before Baldor After Baldor
  • Before After
    NFL
    Before NFL After NFL
CLICK TO VIEW DETAILS

Want to See More? View All Before & After

Web Design Case Studies

We view web design from a creative and strategic perspective. Every website we create, every element and feature developed for our clients, should not only be stunning – it should also have a purpose.

See how our results-driven approach to creative and responsive design has transformed brands online.

  • Dance.com is the first and only social network created exclusively for the dance community. They needed a new web design and strategy that would help develop branding, technology, and marketing initiatives to bring their business to life.

    VIEW DETAILS
    Dance.com
    Dance.com
  • Blue Fountain Media joined forces with The León Group, a prominent Hamptons estate management and construction provider, to help establish the new brand and design a website.

    VIEW DETAILS
    Between The Bread
    LeonGroup
  • We created a website design that captures and communicates the brand philosophy, and truly delivers an incredibly valuable experience to users.

    VIEW DETAILS
    LeonGroup
    Between The Bread
  • medCPU is a state-of-the-art service that healthcare providers had not yet been exposed to. It was vital to design a website that efficiently communicated the possibilities of the service, without discouraging guests.

    VIEW DETAILS
    medCPU
    medCPU

Want to See More? View All Case Studies

How to Increase Engagement
Through Your Website Design

  • Content

    In order to stand out amongst competitors in your industry, you need to provide content on your website that is relative to your market, and informative to your audience.

    A website design that includes strong content, along with an exceptional user experience, will increase your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site. Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.

    Content
  • Rich Media

    A picture is worth a thousand words. When you have a lot to say, sometimes visual media can help alleviate that presentation problem.

    Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily sharable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website, and essence of your brand.

    Rich Media
  • Compelling CTAs

    Make visitors want to engage with your business through inviting calls to action.

    Compel them to get involved by navigating audiences through your website, presenting them with interesting content that keeps them informed and attentive along the way. When used strategically, these CTA’s can lead right to a conversion that feels natural to the customer, and true to your brand. At Blue Fountain Media, our strategists can create a plan for your website that uniformly fits into the rest of your digital efforts. With a thorough website strategy in place, your calls to action will engage visitors in a way that feels exciting, but still united with your business.

    Compelling CTAs
  • Blogging

    A blog is a great way to create a discussion around your brand. You can generate content covering topics that span throughout your entire industry, and help your company stand out as thought-leaders within your market.

    This forms a whole new funnel to drive traffic to your website. An individual can share a blog post that in turn drives new potential customers to your website that want to find out more about your company. Our content specialists can help design, write, and manage a blog that reflects your business and your knowledge within the industry, while engaging audiences through compelling content.

    Blogging
  • Social Media Integration

    Social media has allowed audiences to engage with brands more than ever before.

    Including access to those channels is a great addition to any website design, especially within blog content. Social media gives you the opportunity to expand the personality of your company, and a lot of customers enjoy connecting with businesses on a casual level. Our online marketing teams can help to integrate social media into your digital practices, and grow your online audience in order to create a more interactive and engaging environment surrounding your brand’s website.

    Social Media Integration
  • Effective Design

    You want the design of your website to reflect the identity of your company, not just the standards of the industry you operate in.

    An effective website design will portray the unique essence of a brand, while still making it stand out against other competitors within your market. Details about the products and services you provide, contact information, and thorough instructions laying out the steps to make a purchase should be available to visitors. Providing the material needed in order to get to know your company will help potential customers more easily find all the information they need in order to confidently make a conversion. At Blue Fountain Media, we work to get to know the people behind the brand so that we can better your digital efforts. We want to help market your business to an online audience through engaging designs that will grow your brand online.

    Effective Design
  • Responsive Design

    With the growing popularity of mobile devices, the importance of designing a website that is compatible with all of these platforms is essential.

    You want your visitors to be able to view and navigate your website from whatever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning in all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.

    Responsive Design
  • Quality Assurance & Usability

    At the end of the day the most important aspect to a well-designed website, is that it needs to work. Your site needs to function properly, and on a consistent basis.

    If a visitor gets to a page and is unhappy or confused by the usability, they are going to leave. Our developers test the quality of each website we develop in order to ensure that they are functioning in the best possible way, and are quick to make changes to alleviate any issues that may arise. This guarantees an effortless experience for our clients, and an engaging one for their audiences.

    Quality Assurance & Usability
Ready to discuss your project? Work With Us
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978