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BluePearl was founded in 1996 with a mission of enriching lives through remarkable care for pets. BluePearl’s brilliant veterinarians specialize in the most urgent and complex pet conditions, providing cutting-edge care through a network of over 75 specialists and emergency hospitals nationwide.

As years of growth transformed BluePearl from a regional player into a national force, BluePearl turned to Blue Fountain Media to rebuild its website, so it could put its best paw forward as a brand.  

The Challenge

BluePearl’s site needed a design refresh that reflected the company’s growing scale and stature. The key use case for the site was finding the nearest veterinary hospital when the user needed it, but the existing hospital locator was difficult to use. 


the challenge blue pearl

The Approach

Built on WordPress, our solution balanced usability and aesthetics to deliver an all-round great experience and deepen engagement with the BluePearl brand.


blue pearl finding a hospital

Finding a Hospital

When a beloved family pet needs hospital care, you want to find help fast. We made finding a hospital one of the easiest tasks to accomplish on the site, with IP-detected locations, robust mapping, and search-optimized hospital landing pages with easy-to-find directions. For worried pet parents, individual vet profiles give each location page a personal touch. 

Refreshed Design           

BluePearl’s existing site was text-heavy. While there were definitely some cute pet pics, it just didn’t feel like the web presence of a national hospital network.

We elevated the site’s look and feel with the use of on-brand dark blue, a clean design, parallax images, and serif headers, providing the look and feel of an established and trusted brand. We kept a sense of joy and playfulness with lots of candid, charming photos of dogs, cats, and birds living their best lives.

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Showcasing Stories        

BluePearl content is in high demand. When a precious pet starts looking unwell, owners need expert advice. And with vets saving the lives of adorable creatures daily, BluePearl has many success stories that tug at the heartstrings.

With a redesigned content center, we ensured that pet owners can quickly find content that meets their needs in the moment – whether they’ve come to be informed, advised, or inspired.